CO.CADENCE

THE PLAYLIST TO CONNECT PEOPLE THOUGH RUNNING

Brief

While Spotify is known for connecting individuals to the music they love, it needs to find ways beyond just listening to music that will incentivize users to upgrade to Premium.

Insight

21 million people suffer from depression, but this can be mitigated through music, physical activity, and socializing.

IDEA

We integrated a new playlist with an AI Coach to motivate users to get out and move. We also added a map feature to find local running and connect runners on the same beat.

CLIENT

Spotify

ROLE

Art Director

Designer

Video Editor

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