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FIND MY MON CHILI

TEXAS SPICE, FRENCH LOVE LIFE

CLIENT

Chili's Grill & Bar

ROLE

Art Director

Designer

Video Editor

Brief

Chili’s sales drop every February since people don't relate baby-back ribs with romance. To turn that trend around, Chilis must create work to make it a fun Valentine's Day destination for Gen-Z.

Insight

What Gen Z craves is reality TV, 75% of them watch it regularly. If Chili’s can tap into a genre they’re naturally drawn to, Chili’s could gain the attention of Gen Z and position itself as an appetizing destination for (lighthearted) romance.

IDEA

Produce a Chili’s reality dating show where contestants think they’re jetting off to Paris, France, only to land in Paris, Texas. This playful twist highlights Chili’s Texas roots, proving romance can thrive anywhere—even in Chili’s backyard.

mon chili logo
Tv of netflix show
Table Topper
screen shot of netflix show
chili's Chapel
Chili's BnB
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