QUIT NIC
The ESpresso Pod To End Vape Pods
CLIENT
NESPRESSO
ROLE
Art Director
Designer
WINS
AAF Miami 2025 - Silver
Brief
Customer retention is a constant challenge for Nespresso. With a legacy of premium products driving loyalty, what innovation can the brand launch to deepen its connection with its customers and new audiences?
Insight
Smokers often drink 3x more coffee than nonsmokers, making caffeine and a cigarette the ultimate duo. In fact, so much so that influencers on TikTok and Instagram are now brewing DIY nicotine hacks using Keurig pods and Zyn pouches.
IDEA
Introducing Nespresso Quit Nic, the espresso pod system designed to help transition smokers away from smoking. By blending coffee's comfort with a gradual detox solution, Nespresso can support an audience struggling with a highly challenging habit.
