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TIKTOK PORTALS
CLIENT
TikTok - Miami Ad School
CATEGORYS
360, Product, UX, Live Streams
TEAM
AD: Brandon Borga
BRIEF
How could TikTok improve live stream experiences for fans?
INSIGHT
23.8% of internet users say watching live streams is the main reason for using social media.
SOLUTION
Introducing TikTok Portals: Experience live sports and entertainment like never before with free virtual courtside seats with 360° live streams, and spatial audio. We are revolutionizing how fans can interact online. This immersive and interactive feature also allows teams and events to sell directly to users via the TikTok shop. All this continent is also made available for VR & AR platforms as well.
EXECUTIONS
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Partner with NBA TV to launch TikTok Portals placing 360 cameras around the court for TikTok users to experience the event live from court-side seats via the app.
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Launch the 360 feature for the TikTok app on Meta Quest & Apple Vision allowing you to watch content in VR for full immersion.
