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ONLYHANDS
AD & Video: Brandon Borga
AD/Design & Copy: Caroline Peters
AD & Copy: Micaela Sofia Feijoo
AD & Research: Yhago Maia
TEAM
Identity, Social Good, Logo, UX, Packaging, DOOH, and Video
CATEGORYS
DUREX - D&AD
CLIENT
BRIEF
How can Durex break down a sexual barrier with a campaign, product, or service.
IDEA & RESULT
Research shows, there are no official ASL signs relating to sexually explicit content, leaving over 72 million deaf people without a way to sexually express themselves. OnlyHands by Durex presents the first ever universal sex sign language glossary, featuring more than 200 new terms to bring sexual freedom to everyone. A plugin will be implemented to turn pornography into educational content, showcasing our new signs whenever the action or word is mentioned on screen. OOH, social media and packaging activations will be used to spread the word.