IDEA & RESULT

Inspired by the UK's history of iconic musicians and dedicated to the Universal employees, UMusic pays homage to the sounds and styles of England's various genres. From the rebellious typography reminiscent of Y2K to the sleek lines inspired by electronic beats, each design element captures the essence of a different musical movement. Bold color palettes evoke the energy of festivals, while subtle nods to iconic album covers pay homage to legendary artists. UMusic's branding celebrates the diversity of UK music, ensuring that every fan feels acknowledged and honored.